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part of the Education Reform Networks

Internationalizing the Public Relations Curriculum

Discusses broadening public relations to an international level by incorporating the topics of culture, international practices, and culturally sensitive theory development. Discusses rationale, design, and execution of an undergraduate course in international public relations. Suggests ways to incorporate assignments addressing international issues within basic courses. Describes working with students in other countries on public relations cases via new communication technology. (SR)

  • Contributor: Taylor, Maureen
  • Date Published: Spr
  • Journal/Secondary Title: Public Relations Review
  • Number: 1
  • Volume: 27
  • Year: 2001

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